Anouk leads the design, design ops, marketing and client success arms of the business. She ensures that all products and services are delivered on time, on budget, and to the highest standards of quality. In addition to driving and communicating Mindwave’s design strategy internally and to stakeholders, Anouk supervises the end-to-end design process and liaises with the internal teams regarding all technical decisions.

Anouk oversees the product design & marketing strategy for MAIA – Mindwave’s off-the-shelf Patient Engagement Portal (PEP), using the full spectrum of robust UX/UI design practices and works closely with the AI & new technologies department. She also closely guards management of Mindwave’s design system, it is the foundation of Maia’s customisable skins and limitless iterations of the product.

On a day-to-day basis, Anouk liaises closely with the team managers & leads with a hands-on approach. She ensures key milestones and KPSs are met and that deliverables and product handovers meet client expectations.

As part of the newly formed DesignOps discipline, Anouk works closely with the team to continuously identify and prioritise opportunities across the business to become more collaborative, unified, efficient, and effective through enhancing design processes with crossovers to front-end, back-end, QA and project management.

Anouk enjoys managing and upskilling the team through empowerment and independent thinking and started an initiative of a rotating programme to enhance skills through internal workshops, learning modules & guest speakers.

Anouk has a proven track record of delivering effective global campaigns whilst working at international agencies and in-house design departments. She has helped drive businesses in their creative direction and has worked with diverse clients from the Los Angeles County Museum of Art to Fortune 500 companies.

Anouk lives in Primrose Hill with her family, but is a bit of a country bumpkin in the weekend. On Saturday mornings, you may find her with her black lab at the local farmer’s market in Primrose Hill, or out for a long walk somewhere in the Wiltshire countryside.