Understanding people is the foundation of good design and so we always recommend kicking off a project with a discovery phase. What do your users need, and how do we make that happen?
Our design process follows the robust double diamond approach from the Design Council.
Putting real people at the heart of the design process
Adopting a fluid, open-ended approach
Rapid integration of user feedback
Iterative and incremental development
Fail fast philosophy
We work extensively with real people throughout the design process to make sure we understand the problems we are trying to solve.
In the fast-paced sector of digital technology, we design products that can continue to evolve once we step away - you don’t want to come back to us for each amend or addition.
We pride ourselves on facilitating collaborative conversations - you are involved at every step.